More than 68% of marketers are concerned about rising email inbox clutter, yet only 23% of the marketers read blogs via RSS Feed and more shockingly, few marketers can even define RSS according to a survey by WordBiz Report, a weekly report offering tips, tools, case studies and interviews on marketing effectively with Internet copy… Continue Reading
Monthly Archives: December 2004
Blogs : powerful way to get inbound links to Web site
Trent Brownrigg, a successful internet marketer, webmaster, and author of business articles, writes in webpronews that blogs are among the best ways to get incoming links to your Internet presence, whether it be a Web site or a blog. Trent explains “[I]t's no secret that having links pointing to your website is very good for… Continue Reading
Highly paid 'trapped' lawyers gravitate to blog
The Houston Chronicle published an entertaining story about Anonymous Lawyer blog. The Chronicle calls it “[H]ilarious, poignant, maddening (even the readers chide one another for their high-priced whining), the blog, which began appearing in March, has become an anonymous, online 24-hour confessional for disaffected associates at large, elite law firms around the country.” Thousands of… Continue Reading
Business 2.0 Magazine : Blogs go mainstream in 2005
Business 2.0 has made its predictions for 2005. Number 4 is Blogs go mainstream and that podcasting catches on. They predict: More and more blogs will join mainstream media as a source of daily information for millions of people, especially as nontechie Web surfers figure out how to tap into RSS feeds and collect all… Continue Reading
Fortune Magazine: Blogs a business marketing force you can't ignore
Blogs are a business' best chance to talk with new and old customers and an ideal way to send out information says Fortune Magazine in an excellent, though long, article on the power of business marketing blogs. Fortune says blogs are changing how people in advertising, marketing, and public relations do their jobs. If you… Continue Reading
Blogman hits the road…
I wish you all a very merry Christmas holiday. Thanks to all you readers for placing your faith in me that I'll get you the best on Internet legal marketing, especially as it relates to professional marketing blogs. A special thanks to all our LexBlog customers – you have made this year a very special… Continue Reading
Audio file of free business blogging seminar
Anil Dash, VP of Six Apart (makers of Movable Type and TypePad blog publishing software), and Jim Coudal, of Coudal Partners (designers and entrepreneurial upstarts), recently gave a free online seminar about the benefits of blogging for business. Anil links to where you can listen to the audio for free. I have not listened to… Continue Reading
Stonyfield Farms : marketing success with blogs, not Web site promotion
Stonyfield Farms wanted to increase consumer awareness of their yogurt products. They chose marketing blogs, not further Web site work. The result is Stonyfield's four blogs are generating tens of thousands of visitors a month; the most recent monthly figures for all four of their current blogs total just under 60,000 visits. Christine Halvorson, the… Continue Reading
LA Times: Let's face It, blogs are better
Michael Kinsley, editorial and opinion editor of the Los Angeles Times and formerly with CNN and MSN's Slate Magazine, wrote a piece for this morning's Los Angeles Times entitled Let's Face It, Blogs Are Better. Turns out he was voicing an opinion that despite his best efforts was not getting picked up by the mainstream… Continue Reading
'Blog of the Year' runner up to Time's Person of the Year
Time Magazine named President Bush 'Person of the Year' but bloggers were not far out of the running – blogging lawyers at that. Time even added 'Blog of the Year' as a category for their year end awards. Power Line, the brainchild of two Minneapolis-based lawyers John Hinderaker and Scott Johnson and Washington, D.C.-based lawyer… Continue Reading
Lawyer marketing blog webinars – more coming
I did my first Webinar on professional marketing blogs for lawyers and legal marketing professionals last Thursday. I called it an Intro to Professional Marketing Blogs. Click here to download the PowerPoint. Hey, we had some glitches with me not getting logged onto the WebEx platform for a bit. But after that, about 25 to… Continue Reading
Scobleizer: 5 reasons why blogging is hot
Robert Scoble, blog evangelist at Microsoft, gave 5 reasons why blogging is hot at his American Marketing Association presentation here in Seattle. It's easy, anyone of any expertise can publish. Discoverable – pings weblogs.com, movabletype site, other sites that aggregate. Ascertain social behavior, trends, linking, know at all times what's being said about you, and… Continue Reading
Law firm email newsletters on decline? 87% of web users fear they generate spam
Internet Retailer reports the vast majority of Internet Internet users feeling barraged by unwanted e-mail messages only feel it's only going to get worse by subscribing to email newsletters. According to a survey by ReleMail, an email monitoring and certification service 87% say they believe that if they subscribe to an e-mail newsletter they will… Continue Reading
Bloggers – Time Magazines Person of the Year?
Earlier today there was discussion that an individual person, perhaps President Bush, had been labeled Time Magazine's Person of the Year. However, it appears bloggers are still in the running for the Time's people of the year. In an interview with I Want Media, Time managing editor Jim Kelly drops a big hint that this… Continue Reading
Martindale's lawyers.com responds to my criticism with facts on growth
I made a comment or two on the Legal Marketing Association listserv questioning the value of a lawyers.com listing for a plaintiff's trial lawyer. My point was that in larger metro areas a search for a personal injury lawyer may generate a random listing of 50 or 60 law firms, some of which do as… Continue Reading