Anil Dash, VP of Six Apart (makers of Movable Type and TypePad blog publishing software), and Jim Coudal, of Coudal Partners (designers and entrepreneurial upstarts), recently gave a free online seminar about the benefits of blogging for business. Anil links to where you can listen to the audio for free.
I have not listened to it yet, but Rick Bruner (very bright guy) over at Business Blog Consulting and the source of this post says it was interesting and informative. Anil plugged the seminar in advance as:
Topics we expect to cover include marketing content vs. editorial content, how weblogs compare to other CMS systems, chat rooms, and discussion boards, the personal/professional balance, and syndication. If you’re already familiar with blogs, but want to get your co-workers, clients, or peers up to date on the medium, this might be a good place to start.
I’d give it a listen.