Time Magazine named President Bush ‘Person of the Year’ but bloggers were not far out of the running – blogging lawyers at that. Time even added ‘Blog of the Year’ as a category for their year end awards.
Power Line, the brainchild of two Minneapolis-based lawyers John Hinderaker and Scott Johnson and Washington, D.C.-based lawyer Paul Mirengoff was cited by Time as ‘Blog of the Year’ and listed as a runner up to Person of the Year with the likes of Karl Roves, Michael Moore and Mel Gibson. Johns on told Time “My view is that the mainstream media has acted as a means to obscure, as a kind of filter, a lens that makes it impossible to understand what’s going on in reality. We try to provide something that brings people closer to reality.”
I do not view Power Line as a professional marketing blog in the typical sense. But what the heck, most law firms would be huge bucks for this sort of exposure for their lawyers.
For you guys that still view blogs as some child’s game or passing fade, here’s another wake up call. Time does not give annual awards to passing fades.
Remember when Amazon founder received Time’s Person of the Year Award a few years ago. Many thought it off the wall to cite someone who only sold things on the Internet, something not that big at that time. Well blogs, like online shopping, will part of the fabric of our society with a year or two.