Search engine optimization expert Aaron Wall has just released a free resource entitled The Blogger’s Guide to SEO. Not only does it have information on ranking well in the search engines, but as Brian Clark says it “does a great job of driving home why writing for people (instead of search robots) is more
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Google is only lawyer directory to bother with
By Kevin on
There’s only one lawyer directory that matters, and that’s Google, says legal marketing expert, Larry Bodine.
Lawyers are repeatedly seduced and marketers are constantly aggravated to take space in law firm directories.’ Which one to choose? How much to pay? Should you pay?’ I can make the decision easy for you. There is only
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Telling someone to “Click Here” does matter
By Kevin on
Google is making me retarded says Internet marketing strategist, Brian Clark. Rather than using link text which describes the subject of the content being linked to for purposes of Google juice, I ought to be saying ‘click here.’
‘From a copywriting standpoint,’ Brian says ‘it’s a no brainer
Why law firm SEO is so important
By Kevin on
Matching the content of a law firm website or blog to its appropriate audience is the core purpose of law firm SEO, says law firm Internet marketing expert Steve Matthews. And it’s SEO (Search Engine Optimization) that allows law firms and lawyers, via their content, to extend their brand beyond existing clients to reach…
5 SEO tips all bloggers should implement
By Kevin on
Aaron Wall, SEO expert and author of The SEO Book, offers 5 SEO tips that all bloggers should know and implement in an interview with Darren Rowse.
- Attribution is important. Linking to popular bloggers and other sources is a way of getting their attention. Its like saying hey I just talked about you,
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Law firm search engine optimization : Why bother?
By Kevin on
Why should a law firm bother with search engine optimization? If you don’t, your law firm is in serious trouble. This from online and communications strategist Dave Taylor, addressing the question as to companies in general.
…[T]his question is a real core issue for any business in the 21st century. In a nutshell,
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5 myths about SEO
By Kevin on
Law firms are taken to the cleaners by SEO hucksters every day. Must be rule #1 for ex-yellow page sales people in SEO sales training class to hit up lawyers – they have money, they’re desperate, they don’t know what’s going on and they won’t hold you accountable as they don’t know what SEO consultants…
New blog dedicated to SEO for law firms : fabulous resource
By Kevin on
Tim Stanley, founder of Justia, the leader in search engine optimized Web sites for law firms, has started a blog dedicated to SEO (search engine optimization) and related marketing issues. If you are not a subscriber to this blog, you're missing the boat.
Tim, the co-founder and former CTO of FindLaw, sits in…
Lawyer Web sites & blogs, search engine optimization for local searches is key
By Kevin on
Most people looking for a lawyer in the search engines are smart enough to key in their city, metro or state in addition the type of matter for which they need a lawyer. When someone in Los Angeles looks for an employment lawyer they are not going to key in – employment lawyers – they are going to type in – Los Angeles employment lawyers.
Two things you must keep in mind because of this. One, lawyer Web sites and blogs must be optimized for your locale. This can be by area cities, the metro area and/or your state. This will get your site, when optimized otherwise to appear higher in the organic search results.
Second, search engines are experimenting with local search results that are displayed near the top of the search results page. This means lawyer Web sites and blogs must be optimized by address. It's this second point, I am covering in this post.
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