- Attribution is important. Linking to popular bloggers and other sources is a way of getting their attention. Its like saying hey I just talked about you, come see what I said. Many will ignore you, but it only takes a couple good ones liking you for your blog to spread like a weed.
- Make sure your content is formatted such that it is easy to read. Use headings and sub-headers, bulleted lists, spread things out, etc. Ultimately you need people to read and trust your work for search engines to want to trust it. Search engines follow what people do.
- Make sure your page titles are unique on a per post level with the unique part of the title element at the far left of the page title. This helps improve rankings and makes people more likely to click on your listing when you do rank. Descriptive enticing headlines will pull more clicks than boring and bland ones.
- Don’t ignore internal navigation. Where possible, allow some of your categories to drive your keyword strategy. Some of your categories should be well aligned with some of your keywords. Create a top hits or featured posts section that makes it easy to find your best content. Also link back to your older posts in some of your newer posts to alert new readers to the best related posts in your archives and help search engines understand which pages are most important.
- If many people are writing about the same thing you are, try to write about something else or try to write about it from a different perspective such that people want to keep paying attention to you. Don’t be afraid of being yourself. Often times our flaws are more interesting than what we are allegedly good at.
With all the bum SEO advive given to law firms, I like Aaron’s sound and straight forward advice. For those of you looking to learn more about SEO, Aaron’s SEO book looks like a good one. Testimonials from a prod at Wharton and Seth Godin don’t come liightly.