Houston Chronicle launches blog for local law firms

The Houston Chronicle announced today there’s a new way for the legal community to talk to the Chronicle’s readers.

Today we start Legal Briefs, a new blog that will be available via a standing link on the right side of Legal Trade, just under Reader Comments and above Categories.

It’s a place where members of the Houston legal community may post full press releases and announcements directly to a Chronicle blog.

Some of these announcements also will be covered in this blog or in the newspaper but most won’t.

Ideally, this will be used by Houston law firms, lawyers, law schools and law-related groups to announce events, awards, new partners etc.

Today’s posts include:

• Young Lawyers Teach HISD Students About Careers in Law
• Epstein Becker Green Wickliff & Hall, P.C to Consolidate Texas Off
• Bracewell & Giuliani offer Tips for U.S. Business Success in United Arab Emirates
• Jackson Walker Welcomes Two New Houston Attorneys
• New Nanotechnology Deskbook from Tracy Hester of Bracewell & Giulianii

If your law firm or legal organization in Houston wishes to participate, e-mail Mary Flood and she’ll send you instructions.

The Houston Chronicle has been way ahead of the curve nationally on the effective use of blogs. But this is a first for newspapers as far as I know.