I’m honing the feeds on my news aggregator (Feedly) in an effort to stimulate my thinking and engage readers of my blog and social media via better stories and insight.
Out goes the mindless “content marketing” feeds produced by those producing copy merely to draw attention.
In stays the stories and posts from those driving
Conceptualizing legal blogs, worldwide, as a community makes it easier to conceptualize the network of information these bloggers are creating, the positive impact they are having and how LexBlog can work on a goal that is much bigger than itself – a worldwide legal blog community, including every legal blog.
This from an interview with
Content for lawyers is the currency of engagement. Content is not the end goal.
Leah Schloss, Baker McKenzie’s associate director for North American
communications, as part of Baker’s being recognized as the leading law firm in Good2bSocial’s The Social Law Firm Index shared:
We want our content to resonate with people. We don’t want
Election coverage now comes from blogs.
Whether they be blogs run by the mainstream media, blogs that have the status of mainsteam media, such as FiveThirtyEight, blogs published by legal commenators, or citizen bloggers, blogs dominate election coverage.
In addition, what Americans read on social media is often a report originally published on a
“Half of my blog posts are below average, but I don’t know which half.”
This from author and speaker Seth Godin discussing on Faceboook today his latest book, The Practice: Shipping Creative Work.
Godin explains that shipping is the work of saying, “Here, I made this for you.” Lots of time, though, it doesn’t
Moving into a larger home has enabled me to open boxes of books and magazines from years back. Doing so I stumbled across the November, 2003 edition of Business 2.0, the Fortune and Business Week magazine of the startup world.
You see, evolving from trial lawyer to legal tech entrepreneur I couldn’t read enough about
At Clio Con (Clio’s Cloud Nine annual conference) a couple weeks ago, Seth Godin advised lawyers that they should be seeking the minimum viable audience in their business development efforts.
Godin has made blogging a lynchpin in growing his name and reputation as a speaker and author. His almost twenty years of blogging on Seth’s
“Connecting lawyers with people, for good, since 2003,” feels like a much nicer – or at least a more mature – mantra than “We build blogs for lawyers.” The latter from when we kicked things off at LexBlog in November, 2003.
The Internet is about connecting with people in a real and intimate way. Always
Developing legal business through publishing is in large part about developing relationships.
The content is the currency of engagement that builds and nurtures relationships. The content enables you to engage someone.
Maybe it’s the networking you do with someone who likes or comments on content that you share on LinkedIn.
Maybe it’s virtually meeting someone
Before talking with a larger law firm this morning, I made a few notes on what I’d be thinking about as a larger firm when starting a first blog. I thought I’d share my thoughts with you.
One, Pick a winner. It’s not time to launch a blog for a group of lawyers for the
