Large law continues to like blogging

Spent last couple days in Twin Cities meeting with some larger law firms. No question that large law firms are changing their view of blogs.

A year or two ago blogs were readily dismissed. Today law firms are looking at blogs very seriously. They’ll invariably have at least a few lawyers or a practice group that is interested in blogging.

Large law still has questions on blogs. But today they are not asking what the heck is a blog and why the heck would we want one. Large law is asking how do we get one done safely, without taking too much of anyone’s time, and enhance our reputation in niches by doing so.

Good progress.