lexBlog customer, New York lawyer Arnie Herz and publisher of the blog, Legal Sanity, was a panelist this week at a WCBS 880 Small Business Breakfast. The topic du jour was: “How do you use technology to grow your business?”
Arnie was there to discuss his blog and how blogging can be a great vehicle for educating clientele and marketing goods and services. The moderator, Wall Street Journal and CBS radio reporter Joe Connolly, asked the 650 or so people there whether they knew about blogs before coming to the meeting. Arnie was amazed that about 90% responded that they did not.
Arnie pulled legal sanity up on his computer, which was projected live on large screens, and demonstrated how easy it is to navigate and post by blog. (He was nice enough to give props to yours truly and Lexblog for getting him rolling).
Arnie thought the message really came through when one panelist, the owner of the New York Enterprise Report, announced an unwieldy URL for a Web offer of a free subscription to its print magazine, The Report. When the audience had trouble transcribing the URL, I quickly did an impromptu blog post incorporating a link to it.
Arnie said judging from their immediate and follow-up responses, the audience of small business owners found this instant snapshot of blog power worth a thousand words.