Lawyer Profiles Aren’t All the Same
Some profiles sell services and those in a library preserve legal authority, authorship, and trust
I was a VP of Business Development at Martindale-Hubbell of LexisNexis when my previous company was acquired by them. I respected the heck out of Carol Cooper, its EVP and Publisher who was continuing to build a directory of profiles, one begun around the Civil War.
Profiles were a big deal in generating work for lawyers and firms and they (me included when I practiced) paid a lot of money for the directory listings. Working …
