Guy Alvarez Joins Us for Second Episode of Real Lawyers Podcast
We talk AI adoption, bootstrapping and using niche publishing to build authority

After launching the Real Lawyers podcast last week with John Corey, we’re back for round two—this time with Guy Alvarez. Guy founded Good2bSocial, sold it and now leads Alvarez AI Advisors, where he helps firms cut through hype and use AI to power smart, niche driven marketing.
We dive into the tools that matter—ChatGPT, Jasper, Gemini and Notebook LM—the culture shifts firms face when rolling out new tech and why a tight …