Why Your Legal Blog Should Have Its Own Domain Separate from Your Law Firm Website
Chapter for Upcoming Book on Legal Blogging
Upon the introduction of legal blogs, twenty plus years ago, all blogs were hosted on distinct domains, separate from the primary websites of law firms.
It was a universally accepted principle; no attorney sought to undermine the credibility and authority they were accruing through blogging by housing their blog within a website, which was fundamentally an advertisement.
The rules remain unchanged today.
Autonomy: Establishing a distinct domain for a blog bestows it with a unique…
