By Kevin O'Keefe

British 19th Century. Lock-Keeper’s Cottage and Lock Gates, 1850s

Reading a piece in the Global Legal Post about the Do’s and Don’ts of Legal Directory Submissions, I couldn’t help but think that a blogging lawyer’s directory listing was taken care of by their blogging.

If a legal directory listing is meant to represent status or a reputation builder for a lawyer, as it was when I practiced, a blog has it all over a directory listing.

A well written niche blog establishes a lawyer’s reputation as a trusted authority, builds relationships with clients, prospective clients, referral sources and influencers and builds out a profile on Google and social media – in spades.

I am not familiar with legal directories of today and I suspect they offer more than my Martindale-Hubbell listing with an AV rating – which was pretty important in the pre-Internet days.

But today, after a getting lawyer’s name from someone they know, the leading way people find a lawyer, lawyers and the public don’t turn solely to a directory.

They turn to the net where in five minutes a blogging lawyer’s reputation as a trusted, experienced and caring lawyer is established by their blogging.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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