Who Should We Be Talking To
Building a law library is easy to explain — until you’re talking to the wrong people.
If you’ve been following along, LexBlog is building a citable library of legal practitioner publishing. Strange part — some folks can’t see the value of such a library.
Twenty plus years ago, when lawyers started publishing online, nobody called it marketing. It was publishing. The goal was to build a name, build relationships — to develop business.
Somewhere along the way, publishing got labeled as “content marketing.” And with it, what legal publishing is and …
