“Authenticity is still key for smaller brands, so founder-led content is really important,” Leif Fry, a one-time successful entrepreneur who heads a fund that purchases e-commerce brands, told Corissa Steiner for an article in the New York Times Tuesday.
The translation for Steiner meant “smartphone videos showing the founder speaking directly to the camera.”
I really don’t do smartphone videos, but I have tried throughout my entire time on the internet to always be real …