First, I love TypePad, a web based blogging solution. It's brought blogging to the masses in way that that no other company has. TypePad's features beat the heck out of Blogger and the other free or next to no cost blogging tools out there. I used TypePad to get my introduction to blogging back in… Continue Reading
Monthly Archives: October 2005
Small law firm marketing guru reviews Martindale-Hubbell survey
Tom Kane, a small law firm marketing expert, is running a series of posts on his Legal Marketing Blog analyzing the small firm marketing survey commissioned by LexisNexis Martindale-Hubbell and conducted by Harris Interactive. Today's Part III is on the most valuable small law firm marketing activities. Tom points out “Not surprisingly, younger respondents (under… Continue Reading
BusinessWeek features Goldstein & Howe's Supreme Court blog
BusinessWeek leads off its weekly feature recommending an interesting or useful blog with the Scotusblog. The blog is published by the Washington D.C. law firm of Goldstein & Howe. Its lawyer specialists on Supreme Court matters offer insight as well as links to blogs, articles, and podcasts on the Supreme Court. And you guys don't… Continue Reading
Accidental blogger : Sports blog article in Wall Street Journal
Good read in this morning's Wall Street Journal (sub req'ed) about Jason Fry, a tech columnist for the Journal, who “wanted a better sense of how blogs worked and what it was like maintaining one.” Just as I tell folks, Jason started a blog about something he was passionate about. In Jason's case that was… Continue Reading
Lawyer pay for click ads on the rise
Lawyers are playing their part in the soaring profits found in search ads. USA TODAY reports Google's profit for search ads, the simple text ads that appear next to Internet search results, shot up sevenfold this quarter. Lawyer pay for click ads are on the rise big time, Dave Lavinsky of TopPayingKeywords.com told USA TODAY…. Continue Reading
RSS: Does it need a name?
Brian Chin of the Seattle Post Intelligencer asks RSS: What's in a name? Chin believes the effort being expended on finding a new, more intuitive, more marketable name for RSS is misguided. He says “The average Internet user couldn't care less what RSS is or how it works. …[I]f people don't see or work directly… Continue Reading
Small business Internet & blog marketing on rise : Hewlett-Packard survey
Should come as no surprise but here's another survey regarding the growth in Internet marketing as reported by this mornings Indianapolis Star. A Hewlett-Packard 2005 Small Business Survey (up to 99 employees) findings include: 81 percent plan to increase tech spending on areas such as company Web sites, online services and blogs. 10 percent of… Continue Reading
Blogs are the new talk radio
Ron Bonjean, spokesman for Speaker of the House Dennis Hastert tells ABC news “Blogging is the new talk radio.” That's a classic analogy for blogs and one I am going to run with. Law firms and other businesses can learn a lot from the ABC article which says politicians who are co-opting – or at… Continue Reading
RSS usability sucks : Scoble
Robert Scoble rightfully posts that RSS usability sucks because there's no consistency in this industry on how to subscribe to RSS feeds. Some sites use RSS icons. Most that I visit use the orange XML icon. But other sites don’t have any icon and instead use words like ‘subscribe’ or ‘feed’ or ‘web feed.’ Even… Continue Reading
Blogs and SEO – search engine optimization – bring ROI for small businesses
A new survey from ISP Interland reports small business are receiving valuable leads and sales from a combination of websites, blogs and SEO – search engine optimization. Sally Falkow, Internet marketing strategy specialist posts a nice summary of the survey. 57 percent of business leaders surveyed said they generate monthly revenue through online purchases or… Continue Reading
Speaker of the House, Dennis Hastert begins blog
Politicians, many of whom are lawyers, are beginning to blog as way to connect with their constituents and fellow lawmakers. The latest is Dennis Hastert's blog. Most of you know me as a coach by nature so I hope this gives you some inside access to the Republican playbook. The internet is changing the way… Continue Reading
BusinessWeek are you listening?
Heather Green, a department editor for Business Week and one of the publishers of BusinessWeek's Blogspotting blog posted that they have added a list of RSS subscribe buttons for various blog search engines/aggregators such as MyAOL, Bloglines, NewsGator etc. Adding those buttons was great. It makes it easy for readers to quickly add the blog… Continue Reading
How bloggers make money from blogs
Darren Rowse says he's been sick for the past week but he's cranked out another great piece at ProBlogger. Covers how bloggers can make money from blogs. I'm not suggesting many of these for law firms and professional services businesses but I've got a heck of lot of readers looking to make a buck from… Continue Reading
RSS buttons on your blog: Too many choices?
Law blog pioneer Tom Mighell at Inter Alia suggests rather than displaying on your blog all the different RSS subscribe buttons (My Yahoo!, FeedBurner, etc.) that you put just one button on your blog, MultiRSS. “…A click of the button will take them to a page with listings of the top 38 most-used RSS readers…. Continue Reading
Brand blogs get attention of large companies
This morning's New York Times has a good article on the power of blogs that cover a consumer product. They're called brand blogs. As the number of blogs has grown, more consumers like Mr. Marx [fan of Barq's Root Beer] are keeping Web diaries dedicated exclusively to their favorite brands. Most of them are written… Continue Reading