ood read in this morning’s Wall Street Journal (sub req’ed) about Jason Fry, a tech columnist for the Journal, who “wanted a better sense of how blogs worked and what it was like maintaining one.”
Just as I tell folks, Jason started a blog about something he was passionate about. In Jason’s case that was the New York Mets. Jason’s story about, ‘Faith and Fear in Flushing,’ in honor of Shea Stadium, the Mets’ decrepit home in Flushing, N.Y. is a good one.
Started off slowly without a clue what was going on and only a few readers. But after a number months one of his posts got the attention of a Newark Ledger blog. The whole thing then blew Jason away – lots of readers and a member of a sports writing community.
Lawyer and professional marketing blogs may not take off as much as Jason’s and certainly won’t take as much time, but the story gives you an example of what happens with a blog.