Small law firm marketing guru reviews Martindale-Hubbell survey

Tom Kane, a small law firm marketing expert, is running a series of posts on his Legal Marketing Blog analyzing the small firm marketing survey commissioned by LexisNexis Martindale-Hubbell and conducted by Harris Interactive. Today’s Part III is on the most valuable small law firm marketing activities.

Tom points out “Not surprisingly, younger respondents (under 34 years of age) value Internet-related marketing over their older counterparts in terms of firm web sites, sponsorships on legal web sites, and paid-per-click placements.”