The Wall Street Journal published yet another article on blogs this morning. This time it's on the PR value of blogs. WSJ reports companies see the value of blogs and are “…Looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.” Blogging as… Continue Reading
Monthly Archives: May 2005
Kennedy's FAQ on using blogs for legal marketing
Dennis Kennedy, one of the more innovative lawyers on the Internet, publised a FAQ (Frequently Asked Questions) on Using Blogs for Legal Marketing. Kennedy did so because he found the debate on the use of blogs for marketing to be boring and with the FAQ thought he could bring the discussion to an end. I'm… Continue Reading
Blogs not for large law firms? Stroock's communications director missing the boat
James Ponichtera, a lawyer and communications director at Stroock & Stroock & Lavan, told Law.com's Legal Technology that blogs are not appropriate for large firms such as his, with 350 lawyers. I'm not hostile to the idea of law firm blogs, I'm just not inspired by it. It just doesn't seem like a good fit… Continue Reading
Law firm press centers could easily run on blog software
Google is using its own blog software, Blogger, to run it's press center and generate a press release RSS feed. Google's press center is presented on a clean and clear Web interface that lists the date and title of each press release (example). A link then takes the user to the complete press release. A… Continue Reading
Law blog marketing success: IP Litigation Blog of Mann Law Group
Attorney Phil Mann is a contingent fee patent litigation lawyer who recently left a larger Seattle firm to start his own firm. With no marketing efforts other than a blog, here’s Mann's quote in last week ALM’s Verdict Search: “In eight months, my IP Litigation Blog has generated more business than 20 years of pressing… Continue Reading
Categories for blog posts : important and tips for setting up
Marketing Blog expert and head of Radiant Marketing, Paul Chaney asks “How important are categories when it comes to blogging?“ …Very important and for a number of reasons. First of all, they're useful to the reader. Categories serve as the means of navigation on a blog. Secondly, they are important from a search engine standpoint…. Continue Reading
Legal marketing expert Tom Kane : blogs a smart move
Twenty year legal marketing professional, Tom Kane, who has served as chief marketing officer for an AmLaw 100 firm and now a consultant, endorses blogs as good way to market your practice. At the same, Tom suggests taking a look at Dennis Kennedy’s 10 frequently asked questions before making a decision to launch a blog…. Continue Reading
New RSS Aggregator : GreatNews
Steve Rubel at Micro Persuasion reports the release of a new RSS aggregator, GreatNews. The User Interface looks very nice. Plus Steve and some folks who have posted comments on Micro Persuasion like some of the nice features it has such as channel statistics that show you your top 10 most or least visited channels… Continue Reading
Law Blog Ad Network from Blogads launched : selling ads on your lawyer blog
Blogads has started a Law Blog Ad Network, for law blog publishers who wish to sell advertising on their law blogs. The catalysis for the Law Blog Ad Network was Denver trial lawyer, Jeralyn Merritt of TalkLeft.com. Google is akin to Google AdSense for Blogs. Blog publishers can sell ads to companies looking to target… Continue Reading
Law blog marketing success : Bruce Stern's Traumatic Brain Injury Blog
Law.com's Verdict Search recently asked lawyers “Have you found blogs to be useful for marketing your practice or finding information? Which do you frequent and how have they helped?” The answers are in and blogs win as marketing successes. Bruce Stern of Stark & Stark in Princeton, N.J. said: In July 2004, I launched the… Continue Reading
Bloglines promises top blog search by summer
In a recent interview with BusinessWeek Mark Fletcher, CEO of Bloglines, promised an updated Bloglines by this summer that will surpass the likes of Technorati, Feedster and PubSub. Fletcher says that with improved search, Bloglines will lead users to the relevant blogs, and then help them organize all the feeds pouring onto their desktop. He… Continue Reading
Lawyer blogs serve public as well as legal community : Denise Howell
Referencing earlier thoughts by Dennis Kennedy, Denise Howell had this to say about how blogging will change the practice of law. Blogging will make more relevant, quality legal information more readily available, which will put its own pressures on the practice. It will serve to make clients and members of the profession increasingly better informed… Continue Reading
Public defender shares reasons and guidelines for blogging
Apparently there's been some discussion among public defender bloggers about whether to blog from work. Caused a Texas Public Defender to provide her decision to err on the side of blogging. My feelings about the criminal justice system are shaped by a lot of things, and one of the major ones is obviously my own… Continue Reading
Google may turn home page into RSS reader
In what would propel RSS to the forefront and require law firms to get their content into RSS/XML format via blogs, Steve Rubel reports “Google May Turn Home Page Into RSS Reader.” According to this FAQ, Google may turn its new personalized home page into an RSS reader… 11. Can I add other news sources… Continue Reading
Law firms can learn from history of blogging at Microsoft
Microsoft developer, Korby Parnell, has a nice post on the 2 to 3 year history of corporate blogging at Microsoft. Law firms could pick up a few lessons. In the beginning, back in 2002 and 2003, no formal code of blogging conduct existed for Microsoft bloggers. There were few, if any, other companies that allowed its… Continue Reading