Google is using its own blog software, Blogger, to run it’s press center and generate a press release RSS feed.
Google’s press center is presented on a clean and clear Web interface that lists the date and title of each press release (example). A link then takes the user to the complete press release. A button can be clicked on for users to subscribe to future press releases distributed to them via RSS feeds.
Steve Rubel, my source for this post, nails it in his comment on what Google is doing.
I think this could be something we’ll see lots of companies do. It’s more efficient for journalists when PR professionals post press releases themselves in a timely matter and simultaneously generate opt-in RSS alerts. Blog technology cures us from the occasional lag time that takes place once a corporate IT department gets involved in posting releases.
No doubt doing a press center on blog software is something LexBlog will be advising our law firm clients to incorporate into their Web sites. Law firm communications and marketing professionals could post their press releases in a New York minute. The release would be immediately syndicated to users receiving the firm’s feeds and to major RSS aggregators such as Technorati, PubSub, BlogLines or NewsGator where users monitoring for relavent keywords and key phrases would received the law firm’s press release. There’s no down side and a lot of advantages of doing so.