The catalysis for the Law Blog Ad Network was Denver trial lawyer, Jeralyn Merritt of TalkLeft.com. Google is akin to Google AdSense for Blogs. Blog publishers can sell ads to companies looking to target the blog community in general and particular blogs.
Jeralyn, had this to say in announcing the launch of the network last week:
It allows advertisers looking for legal blogs to find them easily and with one click, place their ads on multiple blogs. For advertisers, it eliminates the guesswork in finding their target audience.
We’re starting small, with eight law blogs. We’re trying to attract advertisers of law products, so we’re keeping it to lawyers who principally write about legal matters. In other words, if you’re a lawyer who blogs mostly about food, you should join the Food Ad Network, not the Law Blog Network.
For lawyers not using their blogs to market their practice, blogads could be a good way to make a few bucks. God knows a blog for many lawyers can be a labor of love. However, If you are publishing a blog to market your law firm’s services, go slow on ads. You wouldn’t sell ads to be displayed in your office lobby or on your firm brochure.
We will be adding more blogs to the network. Ideally, we’d like to have at least 25. Joining is by invitation, and you will have to carry a link to the network on your site. You also should have some decent traffic numbers on your site and a reliable counter.
Thanks Jeralyn for putting this together. You’re a credit to our profession for not only the trial work you’ve done, but also for your work to advance citizen journalism and blogging. The Law Blog Ad Network should further advance the cause.
Source of Post: Bill Gratsch at Blawg.org