By Kevin O'Keefe

Law blog marketing success : Bruce Stern’s Traumatic Brain Injury Blog’s Verdict Search recently asked lawyers “Have you found blogs to be useful for marketing your practice or finding information? Which do you frequent and how have they helped?” The answers are in and blogs win as marketing successes.

Bruce Stern of Stark & Stark in Princeton, N.J. said:

In July 2004, I launched the Traumatic Brain Injury Law Blog and it has been well worth the effort. I have been able to speak with people across the country and around the world about topics related to traumatic brain injuries. I have developed a strong readership by providing information about legal and legislative developments, support programs and progresses in science that are important to injured people and their families. Publishing timely and topic-specific information has expanded my referral network and my exposure to local and national media outlets.

I’ll share more responses over the course of the week.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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