Legal tech and innovation conferences universally bill themselves as bringing the best and brightest together to discuss and advance innovation and technology.
Some say their conference will break down the silos and build connections across a fragmented industry, where everyone across the country and the world is well intentioned, but not collaborating.
Others say they’ll bring together the industry’s leaders, innovators and peers to collaborate so as to bring greater access to legal services.
All good, but only a tiny fraction of the industry’s leaders attend. And don’t get me started on the “leaders,” who with their public relations people, pay to be included on a panel or two.
When I have contacted legal tech and innovation conferences this year, I don’t recall any being live streamed. One was, but they were charging (I got free access as widely followed on social media, others did not).
If the conferences truly believed in their mission to advance legal innovation and technology — and to bring the industry leaders together for greater collaboration, they’d live stream their event and make it available for free.
Live streaming is not one of those things that you throw off till next year because of the complications. Live stream via an iPhone and iPad on Facebook Live – for free. It’s not hard.
Most conferences have an expensive recording crew manning expensive recording equipment for videos that will or may be available later on. When is later on? Do hundreds of industry leaders who did not attend call, and presumably pay, for videos a month or two after the conference?
I was at an Avvo confernce in 2017 attended by 700 pepople that was live streamed to the world via Facebook Live by one person using an app call Switcherstudio. I believe he used a couple iPads and an iPhone so he could do split shots and zoom in on slides.
Your Facebook Live video would be posted immediately after its live presentation. You can also “pull” it from Facebook and publish it to YouTube. The YouTube embed will allow you to have the session videos on your site by the end of the day.
You want to go really wild, you spend a hundred and fifty bucks and you get all the videos transcribed with the transcripts posted to your site by the next day.
Ideas, minds and innovation live far beyond the four walls of a conference center or hotel ballroom. Why wouldn’t you want to include those minds? Why wouldn’t you want instant collaboration with those minds via social media.
Open things live online and you’ll attract the thinking of those not viewed as “the leaders” and those who don’t have the money for flights and hotel rooms.
You open up thinking to those world-wide. The legal tech and innovation community in the U.S., other than those selling products overseas, is pretty myopic. The U.S. is a small place when talking tech. Live stream and you’ll get people watching and participating from around the world.
If you’re thinking that you can’t live-stream for free as it will cost you paying attendees, that’s plain dumb. If anything your conference will be talked about more ahead of time and afterwards, only increasing attendance in year one and subsequent years.
If you’re an association such as a bar assoction or other network where propfessionals pay dues, you owe it to members to live stream. You’ll also make yourselves more relevant.
Most importantly, we have a lot at stake here. 85% of people in the U.S. alone have no access to the delivery of legal services. And it’s not all about costs. It’s more about getting a functioning legal system out where people are – online and using innovative technology.
Presuming that by throwing “leaders” into conference rooms and having them go out for dinner and drinks (I enjoy it as much as anyone) is the fastest way to cross the chasm on the delivery of legal services is a little short-sighted. We need all hands on deck in an easy and effective way. Live streaming helps do that.
If you’re having a legal tech and innnovation conference, you, more than anyone, need to demonstrate your grasp of technology and innovation. You need to be liive streaming via Facebook Live.