That’s with a B — and represents forty percent of the world’s population.
Growth shows no sign of letting up with the number of social media users growing by one million a day over the last quarter.
Note that the growth in Internet users did not slow over the last quarter, the issuers of the report did have any major updates to their Internet user numbers. The growth in social media use suggests though that Internet use is rising at a similar rate.
Facebook exceeded two billion active users in the last month, and unquestionably is the 800 pound gorilla when it comes to social platforms.
YouTube has 1.5 billion active users, Twitter, 328 million aactive users and LinkedIn, 109 million active users. Instagram, used more socially by many lawyers, has 700 million active users.
The takeaway for lawyers has to be if you want to connect and engage with people, you need to be using social media.
Whether it’s leading law firms or associatons, nurturing relationships with clients, prospective clients and referral sources or looking to make legal services and justice more accessible to the public, social media is how people communicate.
You may review and download a complete copy of the report here.