Sharing world-wide important for many lawyers on social media

Engaging people around the world needs to be part of your thinking if your company or firm does or wants to do business outside the United States.

Speaking to the folks at Buffer (@buffer) last week, I told them my ideal added feature would be to have my Tweets buffered 12 hours after the original Tweet was sent out as “Buffered.” The reason — a courtesy to people on the other side of the world.

Tweets are a river of news and info that go by. You don’t try to catch all of them and you don’t run down stream to catch the tweets that ran by.

At the same time, you want to at least give people a chance to get your tweets. If you’re tweeting on a niche like I am, many people may see you as an intelligence agent. You are acting as a funnel looking at a huge amount of info and narrowing the info into a narrow and digestible flow.

But what about people in Europe when I am on the West Coast of the U.S.? They’re 9 hours ahead. In Japan, it can be the next afternoon when its’s the evening here.

When I blog in the late evening and immediately Tweet my posts I am instantly engaged by people in Europe and can respond accordingly. So no question timing matters.

Guy Kawasaki explained years ago that he sent out Tweets more than once a day. The reason being to to reach more people. Makes sense as you are not spamming people with multiple tweets. Most people do not see all your tweets — especially when in the middle of the night for them.

The same concept can apply to blogging. Seattle Attorney Dan Harris (@danharris) shared on Facebook that he strives to publish his China Law Blog posts at 3:58 a.m. Pacific Time. That way they reach people working on the East Coast, people on the net at work or in the evening in Asia and then within a couple of hours, catch the early risers on the West Coast, all without looking stale. Dan says the “8” part is because it’s THE lucky number of Asia.

Going forward I am going to see what I can do to share my tweets a couple times a day. I read a lot of info to tweet as much as I do. Heck, I may be doing people a service sharing two times a day.

Image courtesy of Flickr by fss8info