Blogging in parallel in Facebook

With the volume of people using Facebook and Facebook driving networking socially and business-wise, lawyers need to explore “blogging in Facebook.”

I’m not referring to sharing one of your blog posts on Facebook, I am referring to posting in Facebook the type of piece you’d post on your blog, though a bit shorter.

Management consultant and author, Euan Semple (@euan), calls this blogging in parallel with Facebook.

I now get the sort of interactions in Facebook around posts that I used to get blogging. In fact I now see myself as blogging in parallel in Facebook. In the early days of blogging we would reach out to people who looked interesting and said smart things. I am now doing that in Facebook.

When I started blogging there was no Facebook or other social networks.

If I wanted to reach out and dialogue with people I didn’t know, usually thought leaders, reporters, or bloggers, I did it via my blog. People responded via a comment on my blog, a blog post on their blog, or via email.

Today meeting new people and getting to know them often takes place on social networks.

A blog remains important as one’s home base for you to reference, where you keep your body of work for Google searches and more. Taking your insight and comments out to the town square, Facebook, just makes sense.

As I blogged earlier, posting blog posts to Facebook will lead to engagement with professionals, friends, and the community at large. You’ll also get the opportunity to connect and become Facebook friends with professionals who join the discussion via comments and likes.

Image courtesy of Flickr by Marco Paköeningrat