Posting your blog posts to Facebook?

Can you share business insight and commentary on Facebook? Should you?

I intend to find out.

I have been Facebook friends with First Amendment and media lawyer, Bruce Johnson (@BEHJ), and law professor and Internet/IP lawyer, Eric Goldman (@ericgoldman) for years. Their legal insight and commentary draws a lot of engagement in likes and comments.

In addition to their professional insight, they share family events and pictures, as well as other “non-professional” matters.

Engaging them on personal matters made me trust them all the more –on both a professional and personal basis. I was more apt to read their professional offerings because they shared personally.

More recently I’ve watched management consultant and author, Euan Semple (@euan), share his blog posts on Facebook.

I asked Euan about it.

I am having a ball in Facebook these days and in fact a senior guy in one of the big agencies has been watching and said most corporates would give their right arm for the level of engagement I’m getting (his language not mine!!)

I started doing this because someone in Google+ said that linking to blog posts was expecting people to go somewhere else to read your stuff so I just started doing it in both. No one has objected so far and the reaction has been great. I reckon blogging is a modality rather than a tool…

I shared a slightly abbreviated blog post of mine on Facebook yesterday. Rather than a link to the post, I included the post itself like Euan said. That way no one had to go anywhere to read my thoughts.

The immediate engagement to my post on Facebook, in likes and comments, was far greater than I receive on my blog or LinkedIn.

Content is the currency of engagement on social media. Engagement leading to relationships and trust.

If Facebook draws engagement with professionals and friends whom I know, I see a lot of plusses to posting on Faecbook.

Image courtesy of Flickr by mkhmarketing