Almost 20% of web traffic coming through mobile
Mashable’s Zoe Fox (@zoebfox) reported yesterday that so far this year over 17% of global web traffic is coming through mobile. That’s up from 11% only a year ago.
That followed Attorney Dan Schwartz (@danielschwartz), publisher of the Connecticut Employment Law Blog, tweeting Sunday night that 43% of the mail subscribers to his blog view his posts on their mobile device. “Mobile is HUGE,” said Schwartz.
Over 27% of you read my blog on a mobile device. That’s almost double my mobile traffic from this time last year.
There’s any number of reasons for the dramatic rise in mobile traffic. Higher speed connections; better mobile devices; outstanding apps for reading and networking; lower cost of mobile devices as compared to computers; and LinkedIn, Facebook, and Google+ all upgrading their mobile experience.
Whatever the reason, America is a mobile country and we’re loving the experience. Heck I’m writing this blog post on my iPad resting on the arm of my chair while watching the Mariners’ game. The tweets you’ll see from me tomorrow morning will come from my reading on my iPad.
As I’ve advised before, lawyers need to be living and breathing mobile to appreciate the experience of their target audience. Consume content on your smart phone and tablet. Share on Twitter, LinkedIn, and Facebook what you’re reading on your mobile device. Come to love and leverage the power of the mobile applications available for curating, reading, and sharing content.
As a lawyer, or other legal professional, you need to develop a critical eye for what you and your firm need to be doing from a mobile standpoint. Don’t be evaluating how your content looks and reads on a monitor on your desk or laptop. That’s easy and it’s disrespectful of how your most influential readers are reading your blog and viewing your website.
Save time, as compared to your laptop, in reading, sharing, and networking on mobile. The applications for mobile devices are far superior to those available on a laptop.
Rather than sharing an iPad with family members at home as many lawyers I have met do, go get an iPad of your own. It’s not a luxury nor discretionary spend anymore.