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More than one than in three American adults own tablet

June 10, 2013

20130610-223043.jpg We’re quickly moving from a desktop and laptop computer world to a tablet world.

Mashable’s Lauren Indvik (@lindvik) reports that per a Pew Research Center Study released Tuesday, 34% of U.S. adults now own a tablet, almost double the number of a year ago (18%). In 2010 only 3% of adults owned a tablet.

Law firms should make note of the demographic groups most likely to own tablets:

  • Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
  • Adults ages 35-44 (49%), compared with younger and older adults
  • College graduates (49%), compared with adults with lower levels of education

Prime demographic groups for lawyers and law firms looking to engage clients and their influencers.

Not only do law firms need to present their content in tablet ready format, but lawyers and other law firm professionals need to start using tablets in the way they are being used by their target audience.

How easy it is it to read your blogs on a tablet? How about on the most widely used tablet apps such as Zite, Flipboard, and Feedly? Are your blog posts appearing in entirety, as opposed to in excerpts, so they may be easily read and shared? Preferably, users will not have to see your blog’s complete design when reading your content in such apps.

If you’re not reading and sharing content on a tablet via these popular apps, you’re operating in the dark. It would be like writing articles for a magazine without knowing what a magazine is. How can you understand how your content moves across the net through sharing without understanding how sharing works via these applications?

Beyond just clients, tablets are heavily used by the influencers of your clients (reporters, publishers, association leaders, and bloggers). These folks move your insight and commentary as well as shape your identity.

It’s not enough to own a tablet. You need to effectively use a tablet for consuming content and publishing content. If not, you’re falling further behind.

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