Christmas shoppers buying one tablet computer per second
Lisa Bachelor (@lisabachelor) and Mark King (@markking1974) of the Guardian report 2012 will be a tablet Christmas as retailers gear up for a massive surge in sales of products such as the iPad Mini and Google Nexus 7.
On “Cyber Monday,” the busiest online shopping day of the year, retailers reported selling one tablet every second. Retailers are still expecting to sell a tablet every 2 seconds between now and Christmas.
Retailers have already seen between a 250% and 1,000% increase in tablet sales over last year. In addition to Apple products, tablets such as the Google Nexus 7, Kindle Fire HD and Nook HD have seen an explosion in sales.
While in New York City last week, the crowds at both the Apple stores at Grand Central Terminal and Central Park were massive. There was a line to even get into the store at Central Park and if you wanted to buy something, I did not, there was another line 50 or 75 people deep. It was like they were giving the stuff away.
What does this have to do with law firms and lawyers? Plenty.
Lawyers and law firms are using content to engage their target audiences so as to build relationships and enhance their reputations. Social media and social networking drives this engagement.
Where does this engagement take place through content and social? On tablets.
As a lawyers or law firm you need to understand how the public, especially heavy consumers of content (executives, in-house counsel, reporters, bloggers) are using tablets to consume content, share, and network via social.
Fail to do so and you lose an understanding of how to network. And it’s networking after all that drives relationships and a word of mouth reputation, the keys to law firm business development.