Is social media really media?

Amy Jo Martin (@AmyJoMartin), author of “Renegades Write the Rules” and CEO of Digital Royalty shares a few social media tips with The Daily’s Kyle Stock in the below video.

I was struck that Martin believes ‘social media’ has been misnamed. She doesn’t believe it’s media at all.

Martin sees social media as communication – more like the telephone and less like the TV. She sees it as a dialogue more than a monologue.

When looking to dip your toe into social media, Martin says the first step is listening.

• Listen to who you want to connect with.
• Listen to the conversations you want to be a part of.

Only after listening will you be able to integrate into the conversations as opposed to interupt them.

Watch the brief media (2:34). Martin is spot on in looking at social media as communication.

http://youtu.be/uz-_gWX2V1Y

h/t @colinokeefe