By Kevin O'Keefe

Search versus social : What's preferable source of traffic for law blog?

Fred Wilson, a New York City Venture Capitalist and top notch blogger, writes this morning that many websites get more traffic from social than search.

For Wilson’s blog, AVC – musings of a venture capitalist in New York, social is the hands down winner.

…[I]f we break the top ten into three categories, direct is about half of the top ten [sources of] traffic, social is 40%, and search is 10%.

My blog has received six times as much traffic from social (Twitter, LinkedIn, Facebook, Stumbleupon, other blogs) in the last month as search.

For attorneys and law firms publishing blogs, social is probably much better than search as a source of traffic.

Being a trusted authority is what it’s all about in getting hired as an attorney. Social traffic signals trust, rather than being the subject of a random search.

Who do you trust more as a source of news, information, and commentary? Someone you’re following in social media because you trust them or Google?

This is why it is so very important to engage others when blogging and build social media equity through the effective use of ancillary social media such as Twitter, LinkedIn, and Facebook.

You need to get people following your blog, following your Tweets, connecting with you on LinkedIn, and connecting with you socially on Facebook. If you don’t, you’ll be relying solely on search, a bad bedfellow for the long run.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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