How your law firm's business clients are using LinkedIn

There’s no question that LinkedIn has become the professional networking website and service of record for all industries across the world, including the legal profession.

LinkedIn surpassed 100 million users in March of this year. It’s now adding a new professional member each second.

It’s the height of folly for you as a lawyer not to have a complete LinkedIn profile and not know how to use LinkedIn for networking – for business development and professional development.

Need proof? Look at how business people are really using LinkedIh per a study from market research firm, Lab 42.

• 61% use LinkedIn as their primary professional networking site. (Facebook – 22%, Twitter – 4%, None – 13%)
• 35% access LinkedIn on a daily basis.
• 67% access LinkedIn at least weekly.
• 81% of LinkedIn users belong to at least one group.
• 52% participate in group discussions.
• Top level executives use LinkedIn for industry networking more than any other purpose.
• 90% of LinkedIn users believe LinkedIn is useful.
  • “It helps me to connect to individuals in my industry as possible clients.”
  • “It is more professional than Facebook.”
  • It allows me to hire people that I wouldn’t regularly meet.”

Here’s an infographic that depicts the above findings of the Lab 42 study and more.