ABA TechShowThe ABA TechShow, one of the premier legal technology conferences, is next week in Chicago. With my focus on the Internet marketing front, there’s a couple sessions that piqued my interest.

One is Web JD: If You’re Not Serving Your Clients Online Someone Else Will Be, with legal SEO guru Steve Matthews of Stem Legal and Dave Bilinsky, Practice Management Consultant and Advisor for the Law Society of British Columbia (Friday at 10:30am).

"The goal on this one is to produce a good survey on how web tools can strengthen client service, and how lawyers can use the web to compete against commoditized services," Steve says. "It should cover everything from extranets and virtual deal rooms to web-based client collaboration. There’s also an interesting underlying theme to this one – that the web, as big an opportunity as it is, requires that lawyers think small and differentiate their services. We’ll talk a lot about what elawyering is up against, and then how lawyers can craft a web strategy to compete."

The second is Supercharge Your Referrals with Technology, with Reid Trautz, director of the American Immigration Lawyers Association in Washington, DC and Matthews (Saturday at 9:45am).

"We’ll start by covering the basics of referral marketing, but then quickly move into how lawyers can use the web to keep their name and brand in front of clients," Steve says. "We’ll talk about: documenting existing relationships online; leveraging the who-knows-who aspect of many social networking tools; using off-line networking relationships to jump start web-based networks; and supporting existing client relationships with lawyer self-publishing; to name a few."

This entire event is hugely valuable, and there’s still time to register on the TechShow website.

LexBlog will be there in full force, with three of us on hand blogging, Twittering and blanket-covering the three-day event.

I have the privilege of joining e-discovery and legal technology expert Dominic Jaar, blogger and e-discovery consultant Tom Mighell, and Director of the ABA’s Legal Technology Resource Center Catherine Sanders Reach at a session on Twitter, All aTwitter: What’s the Buzz about Microblogging? on Thursday at 8:30am. There are over 50 sessions scheduled in total.