I’m in San Francisco today : Annual LMA Technology Program
Hope to see some of you today in San Francisco for the ‘10th Annual LMA Technology Program: Back to the Future‘ put on by the Bay Area Chapter of the Legal Marketing Association.
Part of the all day program’s billing and coverage:
Web 2.0 technology, social networking, blogging, viral marketing and other online media are giving firms new channels to leverage technology investments and boost their competitive edge. These technologies not only pose a challenge to traditional marketing models, but also transcend current views on branding, PR, advertising and relationship management. We will explore how innovative technologies that are being buzzed about in our law firms will help your firm increase its potential to serve new clients and new markets by building a stronger brand, developing a “connected” community and winning client loyalty.
I’m moderating a panel discussion this afternoon called ‘Online Social Networking — A Virtual Cocktail Party.’ Panelists include:
- Paul Lippe, Founder, Legal OnRamp
- Scott Rechtschaffen, Managing Shareholder – Knowledge Management, Littler Mendelson
- Scott Roberts, Senior Director – Business Development, LinkedIn
I’m also hosting a ‘blogging table’ from 12:30 to 1:45 where attendees may receive further insight into the use of blogs for the marketing of their firm.
Lawyer, turned entrepreneur, Rick Klau of Google, leads off with a keynote at 9:30 discussing the dilemma of law firms having finally come to terms with Web 1.0 while the rest of the tech world has already moved on to Web 2.0.
The program which runs from 9:30 to 5 is at the Intercontinental Hotel at 888 Howard, downtown San Francisco.
I may stay over tonight. If anyone wants to get together, just holler. Email me or call my cell, 206 321 3627.