Google InsightsAlways happy to share the fruits of their inside work, Google has launched a real helpful tool for focusing your SEO and Web copy efforts. It’s called Google Insights for Search.

Per Google, here’s how it works.

Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative to the total number of searches done on Google over time. We then show you a graph with the results, indicating interest over time, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms……On the results page, you’ll also see a list of the top searches, top rising searches, and a world heat map graphically displaying the search volume index with regions, subregions, and cities.

Google goes on to explain how Insights will be helpful.

Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms……Insights can help you determine which messages resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency, safety, or engine performance to market a new car model.

I ran a search on blogs to measure the increased interest over the last 4 years and here’s what I got.

blogs

And a search on ‘law blogs’ gave me the regional interest in law blogs (LexBlog ought to open branch client development offices in DC and New York)

law blogs

as well as search terms and rising searches related to ‘law blogs.’

law blogs search

It’s not going to work for every keyword or phrase term as some search terms may not receive enough traffic for Insights to generate a report. But on my first look, and based on the comments from bloggers at Google Blog Search, Insights looks to be pretty cool.