Boston Business Journal : Blogs a good way to enhance lawyer’s reputation

Nice article in yesterday’s Boston Business Journal by Lisa van der Pool. Lisa was reporting on my presentation at the New England Legal Marketing Association’s event, “How to Work a Room in the Digital Age: Social Networking for Law Firms.”

Lisa’s takeaways from my presentation:

  • Blogs are good idea for lawyers. Especially if they want to package their legal musings in a zippy, readable way, shine up their firm’s reputation and attract reporters looking for expert sources.
  • While not every individual lawyer has a flair for the conversational writing style that is the mainstay of a popular blog, “every type of practice area and every firm could benefit from blogging.”
  • Lawyers should become familiar with social networking sites LinkedIn, Legal On Ramp, YouTube and Facebook.
  • There are 2,000 law blogs today, and every day, four new law blogs are created.
  • 75 percent of reporters scan blogs to find experts for articles — which in turn could mean pretty valuable exposure to a lawyer and a firm.
  • Law firms are part of the media today. If you don’t put information out there where it can be seen by influencers, then you’re really missing something.

Thanks for the report Lisa, especially the plug that LexBlog ‘…[Coaches lawyers on how best to present their blogs in terms of design, marketing and writing style — so that they enhances their firms’ reputations rather than damage them.” She added “We’re not going to let [law firms] embarrass themselves.”

Thanks to the New England Chapter of the Legal Marketing Association and its President, Jeff Scalzi, Director of Marketing at Foley Hoag. First class event attended by what I understand was record crowd of over 80 legal marketing professionals.

Click here for a copy of my PowerPoint presentation . The PowerPoint may not mean too much as the presentation drifted to subjects of keen interest to the audience.

Looks like I am doing encore presentations for Legal Marketing Chapters in Cleveland, Portland, and Seattle. If you need a speaker to cover a fun and what appears to be an in demand topic, give me a call. I’m cheap. ;)

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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