Legal publications begin running syndicated law blog content

I‘ve been a big proponent of established newspapers and periodicals running syndicated blog content onto their news websites.

Well it’s started in the legal journalism business with ALM’s law.com. Noticed this week that Law.com was sending traffic to my blog from their Legal Technology Section.

I’m not part of Law.com’s blog network nor affiliated with Law.com in anyway. But in the right hand navigation bar you’ll see a listing of blog posts which Law.com thought would be of interest. One of them being a post of mine.

Such syndication of law blog content has plusses all the way around.

• Improved content for law.com. ALM and its family of legal publications have some excellent reporters and produce some great stories. But there’s always going to be niche bloggers with domain expertise going into greater detail.
• Law.com builds relationships with bloggers. The outcome will be more bloggers referencing more law.com content in their blog posts. More traffic and resulting ad revenue to law.com.
• Greater exposure for lawyers publishing good blogs on niche areas the law.

Stay tuned. More syndication of law blogs to come in law journals, WSJ, New York Times, BusinessWeek, Forbes, and other leading publications.