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Using Twitter to promote your blog

Aren’t many lawyers using Twitter yet (there’s a few of us), but those who are may be interested in Chris Brogan’s post at Problogger on how to use Twitter to promote your blog. Since Chris started using Twitter, he’s doubled his blog traffic.

  • Ask a question. Instead of telling your Twitter audience that you’ve published a new post, ask them their opinion on the core topic you covered in a blog post. Asking a question engages your Twitter followers and solicits their experience.
  • When comments ensue on one your blog posts send a note to Twitter alerting people to the quality of the conversation in the comments. It’s not pitchy in nature. You’re simply sharing that the best stuff came after the initial post.
  • Even dare to ask for a Stumble. You can get a lot of referrers to your blog from StumbleUpon. If you think your post is ‘somewhat momentous,’ ask your followers if they think it’s worth a Stumble. If you do a lot of sharing and promoting and helping others, you may get people to Stumble something for you.

For the unknowing, Twitter is Twitter is a free social networking and micro-blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific. Updates are displayed on the user’s profile page at Twitter and instantly delivered to other users who have signed up to receive them.

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