I’m presenting with the Godfather of legal Internet marketing

Was on a conference call this afternoon with the other speakers for next March’s ABA TechShow. Found out I’m presenting with the man who brought us law firm Internet marketing.

Greg Siskind, who I call the Godfather of lawyer Internet marketing, and I are doing a presentation entitled ‘Matchmaker, Matchmaker: Connecting with New Clients Using Technology.’ Hey, I didn’t have anything to do with the title. Greg literally wrote the book on Internet marketing for lawyers. Back when I was practicing, I picked up the first volume he wrote with Tim Moses in 1996. Law firm websites were few and far between and folks around me in rural Wisconsin thought I had a few too many cold ones when I started following Greg’s advice by marketing my law firm solely on the net.

Any way, Greg went on to take a small immigration law firm he started in Nashville to one with an international presence in only a few years. All with his hard work of marketing the firm on the Internet.

I’ve had the opportunity to listen to Greg’s presentations in the past. They’ve been great. Even the one he and Will Hornsby did in Minneapolis back in ’97. About 7 people showed up. And that included two of us from my office and Will & Greg. Appears Internet marketing for lawyers is a little more popular these days.