Newspaper blog traffic reaches new heights

At a time when newspaper circulation is declining, blogs published by newspapers are seeing all time highs in traffic. Such blogs are published as part of the newspapers online edition and written by both the newspaper’s reporters and by readers.

Reader blog traffic was up 70 percent for October in the case of the Seattle Post Intelligencer blogs.

• 16 blogs attracted more than 10,000 page views
• 8 had more than 20,000 page views
• 4 had more than 50,000 page views
• 101 of their 116 blogs posted increases

The day is going to come when newspapers take on the role of ‘information centers, where user generated content (blogs) play as important a role in drawing readers as traditional news stories reported by a newspaper’s reporters.

Lawyer blogs reporting on niche subjects will be assimilated into such news right along side reporter’s stories.