NYTimes.com Launches New Branding Campaign : “All the News That’s Fit to Click – or Blog…”

The New York Times Company just issued a press release announcing the re-branding of their website effective this Sunday.

The campaign capitalizes on the familiar New York Times slogan, “All the News That’s Fit to Print,” with a subtle update: “All the News That’s Fit to Click” – or Blog, Stream, Archive, Digitize, E-Mail, Personalize, etc.” (emphasis added)

“The twist in verbs,” the release goes on to read, “emphasizes the robust features available at NYTimes.com that extend the high-quality journalism of The Times,” which include, among other things, all the print copy, blogs, and video podcasts.

Wow! The largest metropolitan newspaper in the United States not only acknowledging, but adopting, the role blogs play in high quality journalism. We’ve come a long way baby.