Portland Business Journal features law firm blogs as marketing tool

Maureen McGrain of the Portland Business Journal has a great piece on lawyer blogs. More than a brief ‘here you go’ article, you’ll get nice examples of Portland lawyer blogs as well as advice on blog marketing, ethics, and writing.

As to one LexBlog client:

David Rossmiller loves to tell stories, a passion that stems from his upbringing in rural North Dakota that was honed considerably over a decade as an investigative reporter in Arizona.

It’s a skill the Dunn Carney Allen Higgins & Tongue LLP attorney uses to craft mercifully colorful commentary on his insurance coverage law blog.

In doing so, Rossmiller authors one of the most well-read legal blogs… from Oregon.

In addition to David, Portland litigator Lori Irish Bauman, publisher of Ater Wynne’s Oregon Business Litigation Blog and Attorney Bill Pierznik who’s apparently setting up a blog for his law firm, offer some advise on blogging.

Take a minute to read the whole article. Maureen’s done a nice job researching the story and finding good sources. She gets the concept of blogging. By the time Maureen called me, she already understood the difference between lawyers pubslihing ‘newsletters on a blog’ versus lawyer blogs that were taking part in an ongoing discussion on the blogosphere.