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Blogher Business Conference : Blog education for lawyers

February 9, 2007

The Blogher Business Conference is coming up next month, March 22 & 23, in New York. If it’s like their past conferences, it’s likely to be a sell out.

Excellent opportunity for lawyers and legal marketing professionals to learn blogging and marketing through social media from more innovative folks than you’ll find at legal marketing conferences. And yes, despite perception, it’s open to men. Heck, men could learn a lot from a women’s business marketing perspective.

There’s programs of interest for small law firms to the very large firms. They’ve even got folks from the Wells Fargo and Washington Post blog teams, something that may be of interest to large law firm marketing departments.

Items on the agenda include:

  • Should my company blog? How do we decide and then identify the best people to do it?
  • What are the boundaries of “authenticity” and “transparency” for a company blog?
  • How can companies find and talk to the right bloggers? What’s the best approach?
  • Are blogs a religion or a tool? What are some pragmatic methods to measure results
  • Does the cost of social media ever outweigh the benefit?

Lawyers and legal marketing professionals need to learn Internet marketing from non-legal professionals. That’s how I learned Internet marketing 11 years ago, by attending Web advertising/marketing conference led by professionals from the marketing and tech sector. Copying what other lawyers are doing is a dead end. Begin to market like the rest of the business world and you’ll run laps around your competitors.

No great joy in sitting on a plane for 6 hours, but I may try and get back to New York City for the program. Let me know if you want to get together the end of next month in New York.

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