SEO – search engine optimization ain’t cheap

Also from this morning’s USAToday, SEO of your website is expensive.

SEO consultant Chris Winfield, who helps small to midsize firms with their search-engine visibility, says SEO consultants charge anywhere from $1,000 to $10,000 monthly, doing everything from designing and redesigning sites to writing daily blog posts for clients.

Having someone else do your blog posts is counter productive, but I’ve also found SEO to be pretty pricey. Though Winfield advises it may be possible to get initial advice from an expert and do the work on your own, I do not see that as an effective solution. Lawyers and their website development folks tend not to follow through as they’re uncertain what they are doing.

Many law firms are turning to blogs as an effective way to achieve an effective presence on Google and the other search engines. A law firm client with a few hundred lawyers recently hired us to do three practice area blogs for the sole reason of getting the lawyers in those groups seen on the search engines.

The total cost of those three blogs for one year will be just over $10,000. Charges for subsequent years will under $7,000. That’ll include enhanced SEO for the blogs. They’ll also be receiving all the other benefits of blogs.