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Press release lame way to announce blog

September 15, 2006

Nothing says more about a law firm or another company’s lack of knowledge on blogging, than the firm kicking off their blog with a press release. Just saw another press release announcing a blog from a Denver personal injury law firm this morning.

Looking at the firm’s blog, the lion’s share of which is focused on the law firm, is enough to show they do not have a clue what they are doing. But a press release, over half of which talks about the law firm? Who cares?

You market on the Internet by first providing content of value and then networking with others on the Internet. If you do not know what that means, find out. Read other blogs. Don’t first put your ignorance on display for the world. People will ignore you at best, and at worst laugh at your well intentioned efforts.

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