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Magazines use Web to get students to read

September 7, 2006

The New York Times reports that magazines, recognizing that young people read more online than in print, are giving free web subscriptions to college students.

A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print. The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert more students into magazine readers and introduce them to a digital medium that might stand up to print.

And I remember the free copies of a one section Wall Street Journal delivered to my dorm. Things have changed in 30 years.

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