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Publish and prosper: ‘Blogging for Your Business’

August 6, 2006

Publish and Prosper: Blogging for Your Business is the title of a new book on business blogging.

It’s written by DL Byron and Steve Broback. DL did the development of Boeing’s blogs, is currently working on the next Blog Business Summit and rolling out a network of sponsored blogs.Steve is the co-founder of the Blog Business Summit, a co-founder of Avondale Media, and manages the editorial blogs and, which are the key marketing strategy for Avondale.

From Amazon:

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

I have not read the book so can not yet vouch for it. However the Amazon reviews are positive, including one from Jeffrey Zeldman.

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