Thanks Phoenix legal marketers

Thanks to the Legal Marketing Association Southwest Chapter for having me down to Phoenix yesterday. As requested, here’s a copy of my presentation.

No question that legal marketing professionals are catching onto the power of blogs and RSS. Rather than sticking to speaking on the basics of blogs, I’m getting into how RSS works as a networking tool to enhance one’s image as a leader within their target audience. Nothing like live demo’s of subscribing to relevant blog feeds and Technorati feeds by keywords/key phrases to get people pumped on the potential for their law firm’s use of RSS for marketing and competitive intelligence.

Phoenix is a great place to visit in the winter but 109 degrees is a little much. 54 degrees when landed back in Seattle.