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Legal marketing program : University of Miami

The University of Miami has launched a Legal Marketing and Client Development Program for legal professionals. It’s a two-and-a-half day course designed for office and marketing managers, solo practitioners, as well as lawyers in small and medium-sized firms. Runs later this month and then again in July.

LexBlog client Tom Kane, is the lead instructor for the program. With more than 20 years of legal marketing experience, including chief marketing officer for a large Mid-Atlantic firm, Tom is a recognized leader in the field of law firm marketing. Tom’s Legal Marketing Blog is consistently listed in the top five in Google, MSN and Yahoo “Legal Marketing” search results.

Legal marketing topics covered

  • Florida Bar Association ethics
  • Assessing lawyers’ market positioning
  • Tools and techniques of legal marketing
  • Law firm Web sites
  • Building lasting client relationships
  • Public relations
  • Marketing planning workshop

Way to go Tom.

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