You need to read the whole piece but here’s what Yaro covers.
- The long wait for high rankings
- Use of niche phrases
- Targeting traffic
- Selecting keywords
- On page techniques such as title tags, and internal links
- Off page techniques such as links, anchor text and PageRank
Yaro’s also got a piece coming up on blogs. The teaser:
Blogs are built for search engines, are one of the best communication tools available to ‘talk’ naturally to your potential customers and build relationships like no ‘normal’ website ever could. I love blogging and I expect once you read the next part of the series you will be very excited about it too.
Yaro’s Small Business Branding – Marketing Strategies and Ideas for Savvy Solopreneurs is a good one to add to your RSS feeds.