Edelman is boosting its blog practice with Steve Rubel’s joining the firm’s word-of-mouth practice. Steve will work on getting more Fortune 500 companies to start blogs. Edelman, being the only independent world wide PR firm, ought to give him a heck of a base to launch his efforts.
Steve’s story is a real Cinderella one. And it all stems from his blogging efforts. Steve was with the Manhattan PR firm of CooperKatz until now. A little over 2 years ago he started his marketing blog, Micro Persuasion, whose primary focus was marketing via blogs.
Steve’s now a household name in the PR and marketing industry. He is one of the most sought after speakers for marketing conferences. And he made a listing of the top 100 media people with the likes of Oprah, Jeff Bezos and Bill Gates.
Best of all, Steve is a down to earth good guy. He’s always been willing to give of his time, whether via phone or email. Remember one phone call in the summer of 2004 when when he talked of already generating 30 some media interviews because of his blog. When I asked him to present with me at a large Manhattan law firm, he was there to help.
Congrats Steve. Couldn’t happen to a better guy.