The UK firm’s Family Finance Weblog provides up to date comment and useful tips on life insurance, critical illness insurance, loans and mortgages. The blog entries are written in a friendly style with lots of information to assist readers. The blog’s aim is to draw visitors to the comapny’s main website, Brokers Online.
I’ve always thought the financial services and insurance industry were perfect candidates for blogs.
- Consumers of their services are looking for financial and insurance information on the net.
- Brokers and agents need to establish themselves as reliable and trusted authorities.
- Companies launching new consumer websites have a tough time attracting traffic to their websites.
A number of financial services and insurance companies have talked with LexBlog about professional marketing blogs. It will only be a matter of time before you’ll see one launched.