The New York Times should be on your list of resources you use to stay up to speed with what’s going on on the Internet. Effective internet marketing requires staying abreast of who’s doing what on the Internet. Bloggers cannot cover it all for you. Plus what we’ll glean from a story could be much different than you. And of course a Sunday morning latte or a cup of joe before with the Times ain’t bad.
The Times is quickly becoming my leading resource for business ideas for growing my Internet company, LexBlog. The paper, especially the Sunday edition, routinely covers leading Internet players, their business models and their views on where business on the net is headed. Don’t get me wrong. I follow Business 2.0, Wired, Forbes, Inc., BusinessWeek and blogs published by editors, reporters and columnists from any number of them. It’s just tough to keep up with everything and the blend of a lot of information from the Times is a good fit for me.
Traditional media and new media, including citizen journalism via blogs & the like, are moving closer together by the day. So it’s imperative that traditional journalists both cover and study this new media being delivered via the Internet. The New York Times gets this point big time.
At the end of stories and columns you’ll often see the ‘Times Select’ symbol signaling and online archive of past stories or columns by the reporter or columnist. Today’s times has a full page ad touting Times Select as “Your new research assistant.” And why not, Times Select gives one access to 25 years of articles.
There’s constant talk of companies such as Yahoo distributing traditional media and entertainment on the net. Don’t overlook the New York Times. They have reporters and columnists to kill for. They have a fleet of bloggers at About.com. They are streaming headlines news and music reviews via podcasts from iTunes. As the power of RSS grows, you’ll soon find folks sitting down in the family room to read, listen and watch streams from the the Times.