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PBS launches blog examining blogs and related digital media

January 14, 2006

PBS announced it will launch a new blog, MediaShift, this week. The blog will explore how new forms of digital media are dramatically changing American society and culture.

Hosted by industry expert and longtime new media commentator Mark Glaser, MediaShift will offer a continuing look at how digital media such as blogs,

RSS, podcasts, citizen journalism, wikis, news aggregators and video repositories are altering the way we live, play and work. The site will provide a window into this world for the average user while offering enough details to satisfy the more technically savvy, and will offer ongoing opportunities for active public participation and feedback.

And should there be any doubt as to the need to get your press releases on RSS feeds, that’s how I picked this release up.

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